BTP corporate identity
A custom font was created as a result of the identity study done in collaboration with my good friend Giancarlo Yerkes.
A custom font was created as a result of the identity study done in collaboration with my good friend Giancarlo Yerkes.
The client wanted an SEO compliant website because search is one of their top business bringers. The challenge was to create the most compliant site experience without sacrificing any of the visual impact that SEO compliance often threatens.
CUSTOM FRAMEWORK & CMS
I created a custom framework in PHP using XML databases to drive the content. This architecture allowed for content to be shared from the website or an email to being embedded in marketing materials generated into PDF files on demand.
ANIMATION & STYLE WITHOUT FLASH
Being a guy that used to work almost exclusively in flash, I would cringe at the sound of HTML or SEO. I considered this project an opportunity to challenge those beliefs.
ILLUSTRATIONS & ICONS
I really love to illustrate so this part of the project was probably my favorite. I used Illustrator for 100% of it because I wanted to get better at visual effects I usually crutch on Photoshop to do.
The BTPartners project was a BIG one involving a complete rebrand, all new collateral & identity, iconography, presentation graphics and a ground up rebuild of their website in full SEO compliance. Fun.
